We’re a group of talented individuals, who think a little differently. With diverse experience and unique perspectives, we’re united by a passion for creating communication that connects. And when these elements combine, it creates a powerful catalyst for fresh thinking and new ideas.
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No matter what the task, whether differentiating a product in a crowded segment, building a brand that stands apart or solving any of the myriad challenges that stand between you and success, you can rely on clear thinking, inspiring creative and total commitment from a team that measures their success by yours.
Our team has extensive experience and are committed to creating powerful communications that deliver beyond expectation.
Analytics
Highlight campaign successes, track leads, calls, and live chats and understand detailed customer journeys with analytics.
Unlike classic marketing and advertising which can be hard to accurately report on effectiveness and return on investment, every element of digital marketing can be tracked. This means fully utilising data and analytics are an essential part of a digital marketing strategy so the effectiveness of campaigns and strategies can be understood, improved upon and results can form the basis of new strategies.
With real-time data available, campaigns can be modified and adjusted and new approaches undertaken whilst the campaign is running. The effective use of tracking and analytics will therefore directly impact the success of campaigns.
How can ABC help you with analytics?
Reporting is essential and forms an integral part of our digital marketing offerings for all our clients.
There are many tracking tools available for different purposes but we find it is most valuable to have an all-in-one tool to help provide an overview of activities but that allows you to dig deeper into areas of interest.
A favourite amongst clients is Agency Analytics which tracks performance of all digital marketing channels, showcasing traffic, conversions and allows a visual comparison of performance month on month or day on day.